Your mom's mom's mom's generation has probably heard of Frownies! It seems too good to be true, too simple to work right? Well it does! Your proof is right on the package; they've been in business for over 100 years and Hollywood trusts them! Everywhere I've seen this delightful little package it has sold for a solid $19.99, no more or less. I guess some things do change, I spied them on drugstore.com on sale for $15.99 as well as at Longs Drugs for $14.99! It almost doesn't seem that bad when you consider 144 pads at $0.10 each! I am officially a Frownie groupie!